Encyclopedia o f Chicago
Interpretive Digital Essay : The Plan of Chicago
Advice from Afar
Chicago in 1909
Planning Before the Plan
Antecedents and Inspirations
The City the Planners Saw
The Plan of Chicago
The Plan Comes Together
Creating the Plan
Reading the Plan
A Living Document
Advice from Afar
Return to "Creating the Plan"

Even when he was far from Chicago, Burnham's mind remained very much on the planning. In this letter written in December of 1908 on stationery Burnham found in a friend's hotel room while he was traveling in Germany, Burnham offers Bennett some practical advice on how the booklet being prepared to help promote the Commercial Club's proposal for Michigan Avenue can be improved. He tells Bennett that that the booklet should point out as explicitly as possible to property owners in the area that their real estate will increase in value. "If the property owners are captured by the argument as it is, then well and good & our object is accomplished; if they are not, then the real estate argument must be used, raw," Burnham writes. "For they are, as they have frankly said, fighting for their pockets," he goes on, "and nothing but proof that this scheme will pay them very directly will have any weight with them."